The Shops Buckhead Atlanta

A redeveloped, mixed-use project in the heart of Buckhead Atlanta, GA. The center went from a dilapidated restaurant/club scene to an outdoor luxury shopping, dining, living district where art, style and ambiance converge.

Tasked to revamp the brand direction to better highlight “walkable luxury.” Built a strategic plan based on research and ROI. Developed a creative direction that featured the architectural beauty of the project juxtaposed with the high-end designer fashions from center tenants. The rebrand also incorporated local artist’s works that were commissioned throughout the center and used as backdrops in photoshoots. Developed a partnership with SCAD (Savannah College of Art & Design).

Marketing Strategy + Budget – Creative Campaign – Website – Photography – Art Direction – Events – Digital – Partnerships