River Oaks District

A ground-up mixed-use development in an affluent community in Houston, TX. Offering a collection of luxury retail, first-to-market restaurants, an apartment tower and Class-A office space.

Reviewed overall project goals, conducted research and created a marketing strategy and budget including; advertising, events, public relations, tenant relations, tourism, leasing and more… in order to drive awareness, traffic and sales to the center. Worked with the on-site operations/marketing team over a four-year period to execute the plan. Developed a creative campaign that showcases River Oaks District’s most outstanding features in an elegant layering of visuals and descriptive words. Photoshoots used stunning models wearing exquisite fashion at a location that screams luxury lifestyle in Houston.

Marketing Strategy + Budget – Creative Campaign – Website – Photography – Art Direction – Events – Digital – Partnerships