The Place

The Place is a 386 unit for-rent community in the heart of Downtown Nashville, part of the mixed-use project called Fifth + Broadway, built by Brookfield Properties. Offering a unique downtown living experience rich in well-appointed amenities, including a music studio and resort-style rooftop pool overlooking the historic Ryman Auditorium and Honky Tonk Row.

Over a five-year period managed and executed all aspects of marketing from pre-development to Grand Opening and beyond. Created events and PR to build awareness of the living opportunity to ensure lease-up momentum was strong upon opening. Conducted a fashion/lifestyle photo shoot featuring the stunning amenity spaces and penthouse apartment. Marketed as a separate entity, as well as part of the overall project.

Marketing Strategy - Research - Marketing Plan - Execution - Budget - Creative Brand Campaign - Website - Digital - Photography - Art Direction - Events - Partnerships