Newport Beach Communities

The Larson Group collaborated with one of California’s largest owners of multifamily communities in order to brand their extensive Orange County and San Diego portfolios in a regionalized manner. We designed a brand ID specifically to appeal to a more targeted audience, rather than the entire CA portfolio as had been done in the past. The LIVE NEWPORT BEACH campaign was developed to feature ten communities with a coastal lifestyle message. The creative is flexible in achieving an ad featuring all NB communities, a tiered message including several properties, or a single community highlight. Further, the campaign is workable and can be refined across a variety of mediums from print to digital. We conducted photo shoots at all ten properties to ensure a cohesive feel with the imagery. The result is a fresh and inviting look that beckons those desiring an OC ocean-close lifestyle.

Creative Brand Campaign - Brand Guidelines - Photography – Art Direction – Collateral – Digital – Website