Ocean Alexander

Ocean Alexander Yachts is a renowned luxury yacht brand known for its exceptional craftsmanship, innovative designs, and attention to detail. With a rich history dating back to the seventies, the company offers a diverse range of yachts that blend elegance with modern features and amenities. Their yachts are celebrated for their spacious and luxurious interiors, superior performance, and long-range capabilities. Ocean Alexander represents the epitome of luxury and sophistication in the yachting industry.

The Larson Group was tasked with refreshing the brand image through a new campaign and updated photography. The overall approach has an editorial feel that makes meaning of the circular shape of the O in OA. An impactful lifestyle image fills the O in the icon to draw attention to it like a port hole window. The tagline “YOUR DREAM, OUR OBESESSION” takes center stage in large type, drawing the viewer in. Brand synergy exists across all yachts, with a signature color distinguishing each series. The result was an impactful message that crossed mediums and defined the brand in a fresh and innovative way.

Creative Brand Campaign - Website - Photography - Video - Signage - Social Media