Hotel Citrine

Hotel Citrine is a brand new Silicon Valley boutique hotel that offers a sanctuary-like stay for those looking to make a mindful, sustainable choice for accommodations in the heart of Palo Alto, CA. Every touchpoint from the organic cotton bedding to locally farmed restaurant menu, is carefully curated to create a healthy and responsible guest experience.

The Larson Group was tasked to brand this hotel from the ground up. We developed the name, the sustainability theme, the logo ID, gave directives on interiors and exteriors, selected the staff wardrobe, wrote core values, and much more. We began with a competitive analysis to determine what was already available and what was missing from the market area. Research was conducted, from which guest personas were created and determined how best to reach them. The result was a comprehensive 140 page brand book that speaks to every aspect of Hotel Citrine and was the launching point to all that it has become. With the brand DNA complete, a consumer facing, creative marketing campaign was developed in order to best reach the savvy Silicon Valley business guest.

Brand Development - Naming - Creative Campaign - Digital - Website