Pacific City
Providing expansive views of Huntington Beach’s open coastline and offering close to 60 shops and restaurants. The project is the centerpiece of a larger, 31-acre hotel and residential project emerging among the city’s eclectic mix of surf shacks and bohemian bars.
The overarching goal was to create a surf-inspired campaign with strong original imagery from the local area. The custom photography, layered with art and texture, blend to offer a feast for the senses. The
Creative Development – Creative Campaign – Website – Photography – Art Direction