Fifth + Broadway

A contemporary residential tower, Class-A office tower, 200,000 square feet of walkable shops and rooftop restaurants, the National Museum of African American Music and world-class entertainment offerings sets the backdrop for this neighborhood renaissance rooted in the thriving artistic culture of Nashville, with a fresh interpretation all its own.

Over a five-year period managed and executed all aspects of marketing and creative services from predevelopment to Grand Opening and beyond. Developed strategies and tools to successfully lease the office, retail and apartments and collaborated with local partners to create unique activations and engagements. The campaign, featuring local artists and influencers, brought a fresh, exciting vibe to Nashville’s hottest destination.

Research – Marketing Strategy - Marketing Plan – Budget – Creative Campaign – Website – Photography – Art Direction – Events – Digital – Partnerships