Roosevelt Lofts

Centrally located in the heart of Silicon Valley in Mountain View, CA. Verve is a modern, luxurious living experience with thoughtfully designed amenities, built by UDR.

Worked on overall concept to develop a name, identity and creative campaign for this unique, intimate community targeting techies. Modern graphics, paired with saturated imagery, exudes a spirit of vitality reflected in the environment of the property.

Brand Strategy - Brand Guidelines - Logo