BRAND STRATEGY – IDENTITY
An adaptive re-use high-rise residential building located in Downtown LA. Originally completed in 1926 as office, was redeveloped into loft style apartment living.
Engaged to create the brand strategy and identity which needed to marry together the story of old Hollywood glamour with a modern take, expressing to future residents how amazing this reimagined building would be.
BRAND STRATEGY – IDENTITY
An adaptive re-use high-rise residential building located in Downtown LA. Originally completed in 1926 as office, was redeveloped into loft style apartment living.
Engaged to create the brand strategy and identity which needed to marry together the story of old Hollywood glamour with a modern take, expressing to future residents how amazing this reimagined building would be.